As far as your customer is concerned, it's all about them. It's never (!) about you.
Many businesses, even large companies, forget that. Too often they focus on what they do. But customers rarely care what you do — they want to know what you can do for them!
I've been known to fall into that same trap ...
"Hi, my name is Mike Griffis, and I provide marketing and copywriting services."
While it's true that's what I do, you want to know if I can make your customer understand why your product is their best choice. You want to know if I can make your customer understand and remember that your business is unique and remarkable.
I can.
I write copy for both print and Internet media. I produce marketing materials such as brochures, press reports, feature articles and educational tools. I also provide web-site design, development and copywriting services, online marketing services, and email newsletters.
When you need to reach your customers with clear, concise, professionally prepared prose, call me for:
Marketing materials that you've written — including brochures, sales letters and your web site copy — must be grammatically correct, properly punctuated and have a consistent voice. I can proofread and edit your copy to correct errors and give it a polished, professional sound.
Perhaps you'd like to have materials published in a trade or professional journal under your byline. I will hone your message and match your personal or corporate style to create a finished piece that is compelling, interesting and persuasive.
When speaking in front of an audience, you must appear confident, knowledgeable and in command of your materials. While I cannot make you an expert on your topic, I can write your speech so you can speak persuasively to your audience.
Whether you are presenting to a formal audience or in front of your sales staff, I will write a speech to keep your audience's attention and drive home your most important points. And I will write it to sound natural and relaxed, as if you had written it for yourself.
Copyright © 2002, 2005 by Michael Griffis, all rights reserved — 812.453.1800 —